Why are mobile phone deals getting so competitive?

At a time when the world economy is facing a serious downturn, one area, mobile phone deals seems to be bucking the trend. There are so many cheap deals that are available to customers who know where to look. One of those sites is Best Mobile Contracts, they compare mobile broadband deals from the major online retailers so that you can access the web wherever you are. However they do not stop there. Another area that they are particularly strong at is comparing sim only deals. This means that if you already have a mobile phone, you can take out a new mobile phone contract with no minimum monthly term, giving you the flexibility to choose how you use your phone. With so many options, then choice is yours.